Tides new Eco-Box looks a whole lot like boxed wine

The great Tide Pod panic was nearly a year ago, but Tide is still at it. This week, they announced yet another forbidden treat: Tide Pod boxed wine.

Obviously, don't drink it. It is laundry detergent. And its real name is the Eco-Box, which Procter & Gamble unveiled last Friday in an attempt to make its product cheaper and easier to ship -- and thus more e-commerce-friendly. It's also made up of 60 percent less plastic than Tide's standard bottle of the same size.

SEE ALSO: Forbidden snacks, ranked

But it's hard to get past that Franzia look, especially considering Tide's leadership in the "things that look delicious but will poison you" product category.

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Is Tide aware that its new Amazon play looks like something one could presumably play Slap the Bag with? If they weren't before (they probably were, though), they are now. In a statement sent to BuzzFeed on Tuesday, a spokesperson seemed particularly meme-weary:

"We all know laundry detergent is for cleaning clothes. To be sure people know this is detergent, we put a large picture of our Tide bottle on the side of the box. Whether your Tide comes in a box or a bottle, it should be stored up and away, out of the reach of children."

As with most strange brand decisions, though, at least we got some good tweets out of it.

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